Fail in the simulator, succeed in real life
Flerty is an AI-powered flirting simulator — a safe space to train your confidence, test your humor, and receive real feedback. No judgments. No ghosting.
From pain to download
We understand exactly when users look for a solution — and we are there.
The Trigger
He matched on Tinder, got ghosted after saying "Hey, how's it going?", or froze when trying to reply to an Instagram Story.
It's the moment of frustration and insecurity that drives the need for the product. Our target audience experiences this daily.
Inside the user's head
Shy single male, active user of dating apps, paralyzed by social anxiety.
- Insecurity and fear of judgment
- Anxiety about not knowing what to say
- Feels like everyone else flirts better
- Friends talking about successful dates
- Online gurus giving complex rules
- Subtle criticisms about being too shy
- Attractive profiles on dating apps
- Screenshots of funny chats on X
- Other couples and connections on social media
- Sticks to basic scripts ("Hey, how are you?")
- Takes hours to reply out of fear
- Gives up and deletes the match
- The dreaded "ghosting" (being ignored)
- Fear of coming across as creepy/inappropriate
- Feeling weird, awkward, or boring
- Confidence to initiate conversations
- Successfully scheduling real-world dates
- Having fun in the process without pressure
Market Sizing (TAM, SAM, SOM)
This analysis converges two independent methodologies to ensure valuation accuracy.
1. Bottom-Up Approach
Calculated from the demographic base applying connectivity and behavioral filters (The Demographic Funnel).
Target universe of 36.8 million men aged 18-45 with smartphone access in Brazil (or proportional global markets), multiplied by $ 72.00 annual ARPU.
Realistic filter focusing on the 12.5 million men who are active dating app users experiencing "algorithm fatigue" and social awkwardness.
Conservative capture projection of 1% of SAM within the first 24 months. Operational ARR target for the first stage of the Venture Builder.
2. Top-Down Approach
Analysis of actual revenue in the dating economy: how much money the male audience already injects monthly into dating apps (Tinder, Bumble, etc.).
Total value transacted in subscriptions and in-app microtransactions in the Brazilian market (Source: Statista/Rocket Lab).
About 80% of all industry revenue is generated by men paying for visibility and premium engagement tools.
Since Flerty complements rather than replaces other apps, a 2% to 2.5% capture of the "Share of Wallet" validates our target revenue.
The Complete Business Model
The fundamental pillars supporting Flerty's operation and growth.
Shy single individuals, active dating app users (Tinder, Bumble), and people returning to dating after a long relationship.
Safe AI simulation environment to practice flirting, test humor, and get feedback without risk of rejection. "Fail in the simulator, succeed in real life."
TikTok, Instagram Reels (viral conversation screenshots), App Store Optimization (ASO).
Automated support, in-app tips community, gamified learning loop.
Freemium model (daily free trial limits) and Pro Subscription with deep analysis and unlimited scenarios.
Mobile app, AI API (LLM), Prompt Engineering tailored for social dynamics.
AI engine refinement, marketing content creation, server infrastructure maintenance.
Dating and lifestyle content creators, influencers.
AI API costs (OpenAI, Gemini), Cloud hosting, paid acquisition channels.
Fail in the simulator, succeed in real life.
— Flerty's Core Value Proposition
Why Flerty and not general ChatGPT?
Two competitive advantages that create a high moat hard to replicate quickly.
ChatGPT is a blank canvas. Flerty comes pre-tuned with specific personalities and ready-to-go scenarios.
The app doesn't just chat — it acts as a coach. At the end of each session, it generates a full diagnostic report.
Identified Risks & Mitigation
Anticipating risks is essential for a sound business plan. Here is how we plan to address each one.
What We Are Building
Features prioritized by impact and effort for the MVP launch.
Priority P0
Priority P1
Priority P2
The Road to Virality
Five strategic sprints to scale the MVP into a global platform. Click on each phase to see details.
Base Infrastructure
Setup of the technical ecosystem, front-end architecture, back-end APIs, and databases.
AI Interaction Engine
Implementation of AI layers for interactive chat simulation and real-time coaching.
Refinement & Conversion
Fine-tuning flirting rules, prompt engineering optimization, and conversion flow implementation.
Growth & Scale
Digital marketing campaigns launch and viral loop implementation for user acquisition.
Global App Stores Launch
Official mobile app store release and ASO optimization for organic growth.
Freemium Done Right
Free enough to hook. Pro enough to convert.
For users wanting to experience Flerty's magic first-hand.
- ✓Limited sessions (X training chats/day)
- ✓Basic response analysis
- ✓Access to introductory scenarios
- ✕Premium library locked
- ✕Deep analysis feedback engine locked
Practice without limits. Level up for real.
- ✓Complete library of premium scenarios
- ✓Specialized Module: Instagram Direct & Stories
- ✓Pro AI Feedback Engine (Deep Analysis)
- ✓Advanced metrics: Tone, Humor, and Rapport
- ✓Unlimited training sessions